Using links to help boost your SEO

Once you’ve got the basics of SEO sorted and you’re using your beautiful wedding photographs to the best of their potential, you might think there isn’t much more you can do to improve your SEO…


In our previous post, we briefly spoke about the importance of having a variety of external and internal links, as well as how to use your wedding photographs to their full potential.

Sure, it’s all easier said than done…that’s where your apprentices come in to help you!

Today we will unveil the secrets to creating quality links, ultimately helping you book more brides!

Austin wedding bridesmaids

photo credit: Sunny 16 Photography, wedding planner: The Simplifiers

Ever wonder why some wedding planning firms always seem to have a FULL event calendar?  Here’s why…

Maybe they’re a ninja at blogging and backlinks.

Again, we’ll start with the basics.

Links which direct to your website from an external site are call backlinks (as you could probably guess, this is because they point back to your page). Not all backlinks are of the same quality, with higher-quality backlinks usually:

  1. Being from a relevant/trusted source
  2. Sending traffic
  3. Appearing in-content (i.e. the link appears in a body of text)
  4. Being hard to acquire

So it may sound difficult to gain backlinks that contain all these qualities, but there are a few techniques you can use to get you on your way to boosting your SEO!

  • Ensure your content is on point

    The key to creating good content, for either your own blog or as a guest blogger is to ensure that you are creating content people will want to share with their friends and followers. Blog posts that solve problems, provide a useful resource and entertain can usually create incoming links, boosting your SEO.


    As well as ensuring your blog is kept up-to-date with fresh content, submitting blog posts to other relevant blogs may also be helpful. If the content is good, readers are likely to follow links back to your own blog. Similarly, reaching out to bloggers and persuading them to feature you in a post is also likely to generate links.

  • Make sure you’re not wasting your time

    Links to your site aren’t very helpful if they don’t boost your SEO. Therefore it’s important to check that the websites that are linking you are indexed (use Google Page Index Checker) and that search engines actually follow the links. Links from most social media websites are classed as no-follow links, meaning they make no difference to page rank or SEO. Similarly, links in comments sections are also usually no-follow links, so beware of this!

These are a few things to think about when trying to improve your SEO.

It’s not something that will improve overnight, but stick at it and your website will get noticed more and more, helping you book more brides!

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