book more brides

what makes a SUPER internship program?

By | working with interns | No Comments

Are you an event planner wanting to make sure your interns have the best internship ever?

Or maybe you’re a prospective intern who wants to make sure you are applying for and accepting the best possible opportunities?

Either way, you need to know what makes a SUPER internship and luckily for you, you’ve come to the right place.   Here’s the four steps to putting together a great internship program.


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Meet our backers! Erica Prewett – A Big To Do Event

By | CSEP, ISES, kickstarter, mentor POV | One Comment

Today, we talk to one of our backers from the Kickstarter campaign – Erica Prewett, CSEP – CEO of A Big To Do Event and current 2015-16 chapter president for the International Special Events Society, Atlanta chapter.

By supporting our campaign, Erica is joining us on our mission to revolutionize intern training:

We want to STOP horrible internships, for mentors and interns alike!

She’s been in the business of creating live events since 1999.  Organizations such as IBM, AmeriCorps, Habitat for Humanity, United Way of Mississippi as well as hundreds of brides and families have experienced stress-free weddings, social and corporate events because of this Checklist Queen.

We find out her best life hacks, insider tips for planning events and she will reveal the biggest reason she decided to back The Apprentice Program by The Simplifiers!

erica prewett A Big to Do Event

“I believe that the more of us support each other, the best ideas will come to fruition.” ~Erica Prewett, CSEP – A Big to Do Event, Atlanta, GA

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Mary, how DOES The Apprentice Program help me book more brides?

By | FAQ | One Comment

This might be a question that some of you are wondering…

I get that it helps me train my interns, but what’s in it for me in the long-term?

It’s a completely valid question – before you commit, you want to make sure it’s gonna help your firm grow and improve.


wedding planner: The Simplifiers, photo credit: Mint Photography

Well, we’re here today to explain exactly WHY intern training is the oh-so-important piece of the puzzle that your event planning business has been missing…

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How to Attract the RIGHT Clients For You.

By | sales and marketing tips | No Comments
stop, pause, let’s have a heart-to-heart moment here.

QUESTION: what does your portfolio say about you as a wedding planner and the types of clients your firm works with?

Brides hire you because of the photos in your portfolio.

So in essence, the couples you are working with today, dictate the couples you’ll work with in about a year from now.  Therefore, in order to produce the very best weddings possible, you need to make sure you’re attracting the right clients, right from the get-go.

I know. It’s not always easy to say NO to a prospective client, especially when you’re just starting out in your business and/or wanting to build your portfolio.

But how do you find your ideal client?  And who are they, anyway?  Check out our expert tips below to help make sure you AND your clients are as perfect a match as they are for each other…

st mary's cathedral

photo credit: Seize the Day Photography, wedding planner: The Simplifiers

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SEO and Social Media: A Marriage Made in Heaven

By | sales and marketing tips, working with interns | No Comments

When it comes to marketing your wedding planning services, what should you focus more time on:  SEO OR social media?


In fact, the best online marketing campaigns utilize all available tools, using both social media and SEO to help them achieve more traffic to their websites and blogs.

Take 60-seconds and read below to learn a few important things about SEO and social media…and soon, your firm will be booking more brides like this…

Austin ranch wedding

photo credit: Nadine Photography, wedding planner: The Simplifiers

Here’s how…

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