how to create a great company culture

On average, people spend at least 1/3 of their lives at the office and on the job.  In the event industry, you’re probably spending more.

And with new technology and social media blurring the lines between “home” and “work”, quality of life wherever you are is the end goal.

Because let’s face it…why would you want to work somewhere you dread going to?

Your interns and employees are thinking this, too.


So, it’s vital to cultivate a great company culture, no matter if you’re a 2-person event planning firm or a team of 200 at an event rental warehouse.

How do you do that?

Focus on your company’s mission and vision statement, core values and overall vibe in the workplace.

Having a great culture will help your company achieve more; employees will be more willing to put in extra hours, the working environment will be more positive and most importantly, job satisfaction will go up.

Want your firm to reap these benefits? We’ve broken down 5 great ways to create a great company culture…

Business articles are telling us more and more about the importance of cultivating a thriving company culture to improve productivity and team moral.

More than just the paycheck, employees want to feel like they’re contributing something positive to world. Rather than creating an environment where everyone gets by doing the bare minimum, a positive and thriving work environment ensures your employees are satisfied and working well together as team.

We’ve put together 5 ways that you can create a great company culture:

1. Hire the right fit for your culture

Each company is different. If you begin by hiring individuals who fit your company culture, it’s likely they’ll be happier working there and the whole team will get along better.  At the same time, if you hire someone whose a bad fit for the company, whether its a bad attitude or a “know-it-all” who doesn’t take direction well, this decision can have a domino effect, rippling out to the rest of the team.  And you don’t want that stink in the office.  Trust me. On the same token, don’t just hire clones of yourself…you want to find people with skills that you are lacking and would mesh well with the overall team.

2. Communicate your values

While interviewing, share your company’s core values with the candidate.  Do they seem to resonate with these values?  Do you see the sparkle in their eye?  Do they GET IT?  Look for people who have a positive personality, seem eager and are asking lots of smart questions, confident and coming to the table with new, creative ideas.

Once hired, you need to make sure your company’s values are continually communicated and reaffirmed by all members in the team. Post them on the wall in your workspace, add them to the top of your team meeting agendas every time.  If you want your firm to have a culture of openness where employees aren’t afraid to put forward new ideas, you have to encourage this, live it, breathe it daily. By praising this behavior, the culture is reaffirmed and more likely to be replicated by other employees. Which leads us to…

3. Be appreciative

When managers and mentors really care about their employees, it goes a long way to achieving job satisfaction. Extending your culture to include gratitude will have a huge impact on your working environment. In fact, a study by Glassdoor even found that 81% of employees are willing to work harder if their boss shows them appreciation for their work.  TIP: at your Monday morning team meetings, go around the table and ask people to share the top 3 things they are grateful for (at work) and top 3 things that were your greatest triumphs at work from last week.  This practice of gratitude is guaranteed to set your workweek off on the right foot.

4. Snacks go a long way

You don’t need a fancy office space with a ping-pong table and latte bar.  I mean, that would be nice and all, but it’s not vital for success.  However, I will say this…snacks, green tea and a little coffee go a long way.  It’s the little details, really.  Just stocking the workspace with a few protein bars or healthy snacks (bananas, apples, roasted almonds) makes a huge difference when your team are working long hours during busy season and finding it hard to peel away for lunch. Total cost per month?  Probably only about $20 and well worth the investment because your team sees that you care about their well-being.

5. Make meetings shorter.

No one likes a meeting that goes on and on.  It’s almost as exciting as a root canal.  Keep your Monday morning team meetings to 1 hour TOPS…always go in with a written agenda and keep to it.

here’s what ours looks like:

  • gratitude – what are the top 3 things you are grateful for at work?
  • triumphs – what were your top 3 triumphs from last week?
  • training – train the team on one topic (budgets, planning timelines, SWOT, design, etc)
  • intentions – what are the top 3 things you’re working on this week?
  • old business – events coming up this week, aging sales leads to be closed, blog posts to be published, etc
  • new business – new sales leads, new ideas for marketing, new projects, etc
So give it a go! See if these little changes make as big an impact for you as they do for us…what do you do at your firm to cultivate a great company culture?  Leave a comment below to start the conversation.

Another crucial aspect appreciated by your team is professional development.

Give your interns the training they need to hit the ground running. Don’t worry if you missed our Kickstarter campaign, just click the banner below to pre-order for Fall 2016!

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