Category Archives: sales and marketing tips

Empower Them: gathering images and videos for your firm’s portfolio

By | empower them, sales and marketing tips, working with interns | 2 Comments

Here’s another quick tip in our EMPOWER THEM series!

Every week, we’ll give you an idea for a quick, easy task that you can delegate to your apprentices during their internship, that’ll help them learn more about what it takes to be an event planner and how to run an event planning business.

photo credit: Christina Carroll Photography, wedding planner: The Simplifiers

photo credit: Christina Carroll Photography, wedding planner: The Simplifiers

When you delegate tasks to your interns, they learn real, hands-on skills in the events industry and you’re empowering your team to be more connected in how your firm operates.    

Are you ready to save time and look like a superhero to your prospective brides?

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Are You Using Your Wedding Photographs To Their Full Potential?

By | sales and marketing tips | No Comments

As a wedding planner, you understand the importance of having great images in your portfolio to advertise your services and book more brides.

However, when you are advertising your firm online, you need to think a little deeper than just uploading as many great photos as possible.

Brides are able to recognize the breathtaking beauty of a wedding photo like this…

Austin outdoor wedding

photo credit: The Nichols, wedding planner: The Simplifiers

BUT… search engines are unable to understand photographs.

If you learn how to give them a little help, your images will soon be showing up wherever a bride searches for wedding photos.

Here’s how to do it…

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How SEO Can Help You Book More Brides

By | sales and marketing tips | No Comments

Frustrated you’re not getting more traffic to your website?

With an increasing number of people who use the internet for selling their services and products, search engine optimization (SEO) is a term which you might have heard being thrown around more and more by marketing experts. You may wonder, “What does this have to do with wedding planning?”

BUT… SEO is not just for marketing experts!

By understanding the basics of SEO, ANYONE has the power to grow their brand profile and book more brides like this…

photo credit: Cory Ryan Photography, wedding planner: The Simplifiers

photo credit: Cory Ryan Photography, wedding planner: The Simplifiers

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Empower Them: scheduling sales calls

By | empower them, sales and marketing tips, working with interns | No Comments

We are delighted to present this new weekly series on our blog called EMPOWER THEM!

Every week, we’ll give you an idea for a quick, easy task that you can delegate to your intern (ahem, apprentice) during their internship, that’ll help them learn more about what it takes to be an event planner and how to run an event planning business.

Keep in mind, when delegating tasks to your interns, you are doing this to help them learn real, hands-on skills in the events industry.  

This is your chance to empower your team in learning how you do what you do at your firm!

This will save you time, allowing you to focus on higher yielding tasks like sales and client relations.

interns-learning-1440pxls

some the best apprentices of The Simplifiers, photo credit: Studio Uma

So, let’s dive in…

FACT: did you know that 9 times out of 10, brides tend to book the very FIRST wedding planner that calls them back?

Our rule of thumb is always aim to reply to a new prospective client within 2 hours of them emailing or calling you.  Always.  We believe she hires the first planner that she has an emotional connection with.

So, when you get a new inquiry, what do you do?

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