Monthly Archives: August 2015

Mary Listed as Top 25 Young Event Pros to Watch

By | CSEP, ISES, mentoring | One Comment

special-events-mag-201507covernolabelportraitMary Baird-Wilcock, CSEP, Founder and CEO of The Simplifiers, is among the top 25 young special event professionals globally to watch in 2015, according to Special Events magazine. Baird-Wilcock, age 37, relocated the headquarters of her events business from Austin, Texas to the Creative Quarter in Nottingham, England last summer 2014 and most recently participated in the Next Business Generation (NBG) accelerator in spring 2015, winning “Best Pitch Presentation.”

“Every year, the Advisory Board of Special Events singles out 25 young event professionals, saluting their brains, talent and vision. Do you want to see what the future of special events will look like? Look right here,” says Lisa Hurley, editor of Special Events magazine.

The magazine recognizes Baird-Wilcock for her work “as an event planner, producing memorable event experiences that positively impact the world and as a mentor, teaching others the insider tips on how to become superhero event producers and see the details that most overlook.” Baird-Wilcock tops the list among young professionals from major cities such as New York, San Francisco, Los Angeles, Toronto, Canada and Kuala Lumpur, Malaysia.

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Life Hacks: Time-Saving Apps All Wedding Planners LOVE

By | life hacks | No Comments
FACT: Being a wedding planner whose life is on-the-go 24-7, means we’re always looking for ways to save time and make our lives a little bit easier…

Luckily for us, living in the age of the smartphone means we can do just that.

So friends, we’ve put together a list of the latest and greatest top 5 apps that will help you save time, so you can focus on designing more gorgeous weddings like this…

romantic indoor/outdoor wedding

photo credit: MHZ Photography, wedding planner: The Simplifiers

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Empower Them: planning a junior event

By | empower them, junior event, mentoring, sales and marketing tips, working with interns | No Comments

POP QUIZ TIME – answer yes or no:

  • has your phone stopped ringing as much, lately?
  • you want to reach your ideal client, but you’re not sure how to get in front of him/her.
  • looking ahead in 1-3 months, do you wish you had more events booked?
  • ever wonder how your competitor always seems to plan all the very best venue open houses in your city?
  • do you feel stuck on a hamster wheel, spinning round and round, working around the clock, desperately juggling it all?

If you answered YES to any of these questions, this week’s Empower Them task is absolutely MADE for you and your interns/apprentices.  It’s okay, thank me later.

Our “Empower Them” ideas are all about tasks you could delegate to your interns and apprentices that would enrich their learning experience during their internship.  They appreciate it when you give them responsibilities that challenge them, guidance all along in the project and help them gain tangible skills as a wedding planner.  So, here goes…

The Knot Magazine - Austin Market Mixer - planned by interns, led by Mary of The Simplifiers

The Knot Magazine – Austin Market Mixer – planned by interns, led by Mary of The Simplifiers; photo credit: Cory Ryan Photography

TASK: have your team plan a “junior event”

Now, wait a second…stay with me for a second.  I know what you’re thinking...”WHAT!!?!  We’re not going to just let an untrained intern plan an ENTIRE event for our firm!!?!”

Yup, you’re right.

Who would be silly enough to put an untrained person in front of a client?

You’re going to:
  • train them
  • give them the base tools
  • give them guidance and a safety net to fall back on, if and when they need advice

…and you’re gonna set them free.  Because you know as well as I do…there’s only so much you can read about event planning, eventually, you’ve just got to get your hands in it and DO IT.

So, here’s how to do it in five easy steps…

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