Monthly Archives: June 2015

How SEO Can Help You Book More Brides

By | sales and marketing tips | No Comments

Frustrated you’re not getting more traffic to your website?

With an increasing number of people who use the internet for selling their services and products, search engine optimization (SEO) is a term which you might have heard being thrown around more and more by marketing experts. You may wonder, “What does this have to do with wedding planning?”

BUT… SEO is not just for marketing experts!

By understanding the basics of SEO, ANYONE has the power to grow their brand profile and book more brides like this…

photo credit: Cory Ryan Photography, wedding planner: The Simplifiers

photo credit: Cory Ryan Photography, wedding planner: The Simplifiers

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Empower Them: scheduling sales calls

By | empower them, sales and marketing tips, working with interns | No Comments

We are delighted to present this new weekly series on our blog called EMPOWER THEM!

Every week, we’ll give you an idea for a quick, easy task that you can delegate to your intern (ahem, apprentice) during their internship, that’ll help them learn more about what it takes to be an event planner and how to run an event planning business.

Keep in mind, when delegating tasks to your interns, you are doing this to help them learn real, hands-on skills in the events industry.  

This is your chance to empower your team in learning how you do what you do at your firm!

This will save you time, allowing you to focus on higher yielding tasks like sales and client relations.


some the best apprentices of The Simplifiers, photo credit: Studio Uma

So, let’s dive in…

FACT: did you know that 9 times out of 10, brides tend to book the very FIRST wedding planner that calls them back?

Our rule of thumb is always aim to reply to a new prospective client within 2 hours of them emailing or calling you.  Always.  We believe she hires the first planner that she has an emotional connection with.

So, when you get a new inquiry, what do you do?

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